Emerging technology and creative climate action
New technologies are becoming part of our lives, culture, and creative works at an unparalleled rate, with often unexplored impacts on people and planet.
costar foresight lab partnership
We’re a delivery partner of the CoSTAR Foresight Lab, which researches the adoption, use and impact of new technologies in film, TV, games, performance and digital entertainment.
AI, Carbon, Equity, Skills (ACES) programme
A UK‑wide programme exploring how emerging technologies are reshaping the screen sectors, and how this transformation can support more equitable futures.
JB is specifically supporting the sustainability and carbon strand of work, supporting more environmentally responsible production practices in new and emerging technologies.
Project outputs will include workshops, toolkits, practical guidance, case studies, foresight scenarios, and policy insights. These outputs will be shared online as the programme develops – check back to explore new tools, resources and insights.
If you are interested in contributing, taking part in workshops, or helping to shape the tools and approaches, we would like to hear from you!
The ACES Programme is funded by £350,000 from the BFI National Lottery Innovation Challenge Fund and led by Goldsmiths, University of London, in collaboration with academic partners Loughborough University, University of Edinburgh, and industry partners Sunderland Software City, Julie’s Bicycle and Deborah Williams OBE.
The aces programme works with the screen sector to:
Understand the impact of emerging technologies on production, planet, people and practice
Support a more inclusive, sustainable and future-ready industry
Develop practical tools and approaches through collaboration with practitioners
our programme partners
Sustainability and tech
Sustainability Impacts of Convergent Technologies in the UK Creative Industries
This report investigated how the Creative Industries landscape will be reshaped by convergent technologies in the coming years, with a particular focus on how these technologies will require organisations to rethink and redefine their sustainability strategies.
reflections and resources
6 min read
Whose Creativity Is It? AI, Artists’ Rights and the Ethics of the Machine
This blog is the first of a series of pieces from JB on the topic of AI and its use in the creative industries. We will be exploring the environmental and ethical concerns arising from the use of this technology, how the sector is responding to these challenges, and what the future of AI in the arts might look like. This piece focuses on the ethical considerations of AI use.
Explore our work
5 min read
Technology for Good: mobilising cultural action for sustainability
Julie’s Bicycle prepared this summary after delivering a workshop for the World Cities Culture Summit in San Francisco on the role of technology in supporting cultural action on climate change and the environment.
Explore our work
4 min read
Celebrating Three Years of Partnering on BFI Sustainable Screen
Over the last three years, through the BFI’s Sustainable Screen programme ‘beyond production’, Julie’s Bicycle has supported over 100 cinemas, film festivals, sector support bodies and screen archives to step up on environmental practice and action. As we set out on the next three years of the programme (2026-2029), our programme team reflects on their highlights from the last three years.
Explore our work