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Shaping Ethical AI Use

AI Paper Mills, Marcin Wilkowski
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A Guide to Creative Climate Action

Navigating the rapid rise of artificial intelligence can feel like a high-wire act for cultural practitioners, freelancers, and small creative organisations. While AI offers exciting possibilities, its hidden environmental costs raises critical ethical questions. Developed directly in response to sector demand, Julie’s Bicycle has launched a new resource pack to help creatives establish clear values, boundaries, and actionable strategies around their AI engagement.

This practical guide equips you with essential tools to navigate AI through a lens of climate justice. Inside, you’ll find an adaptable AI Rider to bring to negotiations with venues and funders, a set of ethical anchoring questions to challenge systemic impacts, and a framework for setting up accountable advisory groups. Whether you are looking to learn more about AI’s energy conversions, reduce your everyday administrative carbon footprint, or explore complete divestment, the included decision-tree helps align your technology use with your core values.

Explore the resources below to unpack the real-world footprint of data centres, policy structures, and generative models.