Creative Climate Cities
Cities are on the frontline of the climate crisis. They generate more than 70% of global greenhouse gas emissions and, as such, hold the key to critical solutions. At Julie’s Bicycle, we work with city leaders and cultural policymakers to embed environmental ambition into the heart of city life, using culture to drive regeneration, resilience and community engagement.
We help cities unlock the power of culture to lead on climate action through three key strands:
- Policy and funding advice: Supporting the development of climate-aligned cultural strategies and investment
- Collaboration and convening: Bridging city departments, cultural networks, and environmental agencies
- Tools and practical support: Co-creating programmes, training, and resources to deliver impact on the ground
Our city partnerships in action
World Cities Culture Forum
Julie’s Bicycle is excited to be working once again with World Cities Culture Forum (WCCF), a group of X cities, who are already delivering Creative Climate Action. A strategic report on this work will be launched at the World Cities Culture Forum in November in Barcelona.
JB worked with the World Cities Culture Forum (WCCF) and the C40 Cities Climate Leadership Group to develop a Handbook for City Leaders and a Cities Support Programme focused on integrating environmental sustainability into cultural policy.
The Handbook showcases global case studies from WCCF cities – from embedding climate ambition in arts funding to launching cultural campaigns for environmental engagement. The support programme enabled cultural and environmental departments in participating cities to assess their current work, identify gaps, and create shared roadmaps for action. Building on this, 14 cities were then spotlighted in a case study report highlighting creative climate initiatives across four thematic areas: policy and strategy; resource and support; partnerships and innovation; and creative programmes and campaigns.
This work reinforced culture as a core driver of resilient, future-ready cities and continues to shape municipal strategies around the world.
ROCK Project: Cultural heritage as a driver of sustainable regeneration
ROCK (Regeneration and Optimisation of Cultural heritage in creative and Knowledge cities) was a Horizon 2020 project involving 32 partners across 13 countries. Julie’s Bicycle contributed policy expertise at the intersection of cultural heritage and environmental sustainability.
We collaborated with three ‘replicator cities’ — Bologna, Lisbon and Skopje — helping them embed green thinking into heritage-led regeneration. This was informed by practices from seven ‘role model’ cities: Athens, Cluj-Napoca, Eindhoven, Liverpool, Turin, Vilnius and others.
Outcomes included:
- Tailored green cultural strategies for historic centres
- The ROCK Roadmap to Green Culture – a framework for embedding climate action across internal governance and sector engagement
- Sustainable events guidance co-developed with Eurocities
C-Change: From local practice to European collaboration
C-Change began with the Manchester Arts Sustainability Team (MAST) and evolved into a European programme connecting cities to embed environmental action into cultural life.
Julie’s Bicycle supported six cities – Manchester, Mantova, Águeda, Wrocław, Šibenik and Gelsenkirchen – to align cultural and environmental strategies, deliver new training programmes, and activate arts organisations around climate goals.
Key impacts included:
- Training over 160 cultural professionals with 12 new city-based trainers
- Launching city-wide climate initiatives led by the cultural sector
- Securing new climate funding for cultural action
- Hosting more than 20 public engagement festivals, exhibitions, and events
C-Change has shown how creative collaboration, when framed by policy and supported with funding and skills, can lead to measurable progress on climate action in cities.
Spotlight: Manchester, Liverpool and Leeds
These three UK cities are at the forefront of connecting cultural action with local climate goals — each supported by Julie’s Bicycle through bespoke programmes and resources:
- Manchester: A pioneer since 2011, the Zero Carbon Culture Guide and Sustainable Events Guides were co-developed with Manchester City Council. These are now used as national best practice to support event organisers, venues and cultural leaders in reducing emissions.
- Liverpool: Shift in Liverpool unites cultural organisations across the city region to reduce carbon, embed sustainability, and advocate collectively for change.
- Leeds: The SAIL initiative mirrors the Liverpool model – helping the city’s creative community work together toward shared environmental goals.
Each city is piloting place-based collaboration between arts, government and civil society – showing the potential for culture to lead locally and ripple globally.
Green Events Code of Practice (GECoP)
The Green Events Code of Practice (GECoP) is a 2024-2025 national pilot project delivered by Julie’s Bicycle in partnership with Vision:2025 and Andrew Lansley, supported by Arts Council England, Earth Percent and 10 local authorities. The initiative aimed to trial minimum environmental standards for outdoor events across England.
The pilot included 60 events with a combined audience capacity of 2.3 million. Key outcomes included:
60% of events
Implemented additional sustainability measures
92% of organisers
Said they’re more likely to adopt new practices next year
96%
Supported the creation of nationwide minimum standards
Local authorities recognised the value of GECoP in advancing their environmental objectives
The date tool
Was shown to be scalable, cost-effective and accessible
This work has laid the groundwork for a national Climate Transition Plan for the live events sector.
Resources for city leaders
Explore practical tools and templates developed through our city partnerships:
WCCF Report: Tackling climate change through culture
Julie’s Bicycle has been working in partnership with World Cities Culture Forum – a network of 38 global cities who share a belief in the vital role of culture in their future prosperity – to support its member cities to understand, connect and scale-up their culture and climate change agenda.
Read moreWorld Cities Culture Forum Handbook
A handbook for city leaders to inspire and help build environmental sustainability into cultural policies, programmes and solutions.
Read moreManchester’s Zero Carbon Culture Guide
Manchester City Council has launched a new guide – Zero Carbon Culture – with Julie’s Bicycle.
Read moreROCK Roadmap to Green Culture
Explore the ROCK Roadmap to Green Culture as a framework for ROCK partners to consider how environmental action can be embedded within their city’s cultural sectors.
Read moreSustainable Events Guides with Manchester City Council
These 7 sustainable events guides were created in collaboration between JB and Manchester City Council as part of our ongoing C-Change Programme.
Read more