Programming & engagement
Key questions
Who do you most need to engage with on environmental change?
Who makes key decisions? Who works for you? Who do you work with? Who are your activities and services for?
Who can take a lead on environmental communication and engagement, depending on which groups and people you most want to engage with?
How can you best share and communicate your environmental ambitions and good practice with key people and groups?
What opportunities you do you have to actively involve key people and groups in environmental change?
What are you already doing or what could you do to inform, inspire or support environmental change through your core activities?
What can you do to actively contribute to place-based, local, regional or sector environmental initiatives?
Be clear on who you want to engage with. Make your environmental initiatives relevant to what matters to those you want to engage with. Make a plan. Be honest, credible and inclusive. Look at what works well and what doesn’t, so you can adapt and improve over time.
Top Tips
- Map out your key stakeholders. Identify the key people and groups you want to engage with and what matters to them.
- If they are not already on board, engage with your trustees or your board to build support for environmental action.
- Be clear on who is accountable, who is leading and who is supporting environmental action and create a shared understanding of how different people will work together and what their role is.
- Involve your comms or marketing person or team in what you are doing so they can support environmental communication and engagement initiatives.
- Share and communicate your own environmental commitment and good practice with the key people and groups you have identified e.g. employees, volunteers, audiences, members, community, peers, funders using the most appropriate communications depending on the people or groups in question.
- Be transparent and specific about what you have achieved and what you want to achieve. Avoid greenwashing and use simple clear language.
- Develop opportunities for environmental training and learning, starting with people within your organisation with specific environmental roles or responsibilities.
- Consult with and work out how to actively involve key people or groups in developing, supporting or taking environmental action.
- For exhibitors and screen heritage organisations, bring stories and activities which showcase the diversity of perspectives, solutions and voices in the climate, nature and justice crisis into your programming, screenings collections, exhibitions or events.
- For sector support bodies, find out what specific environmental challenges the organisations or individuals you work are facing, and develop research, solutions or funding opportunities to address this.
- For skills, training and education providers, building environmental content and resources into skills development, education and training activities.
- Find out what existing sector or local environmental networks or initiatives you could get involved with to build collective action.
Planet Placement Resources
Julie's Bicycle – Communicating Sustainability
How to communicate environmental activities and achievements effectively, with a focus one external communications.
Find out moreJulie's Bicycle – Speaking Green, How to Share your Environmental Story
How to explain why you’re ‘going green’, encourage others, and speak creatively about your impacts.
Watch the webinarJulie's Bicycle – Board Environmental Champions Programme – Champion's Guide
Overview of relevant governance issues for Boards, practical examples and top tips, as well as signposting to further resources.
Find out moreHeard – Climate Stories That Work: Turning Awareness into Action
Guides on effective climate change story-telling to help media outlets, production teams, or cultural organisations with audiences.
Find out morealbert – The Impact of Climate Content
Explores what the audience demand for climate content is and what audiences want it to achieve and; the audience response to different types of climate…
Read moreBFI Film Audience Network: Green Hour – UK Green Film Network
Explores the successes, challenges and opportunities of green programming and successes, with guest speakers from multiple cinemas.
Watch the webinarUK Green Film Network
A network with the goal of sharing ideas, learnings and advice on green film curation.
Find out moreTake One Action – Film Directory
100s of films, to browse, watch or share, on a wide range of key social and environmental justice issues.
Find out moreCinema for All – Climate Action Focus Group
Exploring how community cinemas can take positive environmental action both on a practical level and through screenings and programming.
Find out moreFAN Green Hour: Ignite Local Climate Action
Discussions on how to convert audiences into environmental champions; connect with the climate movement in your community; and design programming that drives tangible change.
WatchClimate Spring's Storytelling Guide from Apocalypse to Regenerative Futures
This guide from Climate Spring explores the importance of storytelling through screen, exploring how our industry can come together to shift climate narratives from apocalypse…
Read morePlanet Placement Examples
Complicité and Doc Society micro-bursaries for community screenings of the climate justice film Can I Live?
Find out more
Image Credits — Julie’s Bicycle