Creative Climate Music | Creative Climate Programmes

AMPLIFYING CLIMATE ACTION

From underground venues to global stages, music has always shaped culture. It’s where JB originates from, and today our Creative Climate Music programme continues to support the full spectrum of the music industry – live and recorded – to reduce environmental impact, share knowledge, and inspire meaningful change.

We are at forefront of leading the music industry’s response to climate challenges and are making a lasting impact by:

Fostering industry-wide climate action

We support artists, festivals, venues and labels to embed sustainability into their work. From large scale multinational business to small independents, our partnerships are amplifying action across the world.

Leading sector research and expertise

We lead with insight, developing cutting-edge research and frameworks that shape the cultural sector’s response to the climate crisis. From exploring what climate justice means for music to mapping the carbon impacts of touring and audience travel, our work sparks new thinking and action across the field.

Improving sector standards and skills

We developed the first carbon footprinting tools for music and continue to define what sustainable practice looks like across the sector. Through training, tools, and tailored guidance, we equip people working in music with the knowledge and confidence to lead meaningful change.

Music’s role in

environmental

action

Music has a unique role to play in climate action.

While it comes with its own environmental impacts and challenges within both live and recorded music, it also provides an opportunity to tap into the sector’s creativity and platform, engaging audiences in the larger movement for climate change.

That’s why Julie’s Bicycle began here and has remained committed to collaborating with the music community to lead the charge on sustainability in the arts.

We support the music industry to take practical, strategic and creative climate action – from first steps to systemic change.

our support spans:

Strategic advice and measurement

Helping organisations understand where they are, set science-based targets, and shape clear policies and action plans, providing the tools needed to track sustainability across touring, venues, and operations.

Learning and development

Delivering tailored sessions and workshops on climate literacy and key environmental themes, plus producing sector-specific research and insights to identify challenges and highlight opportunities.

Inspiration and collaboration

Building partnerships, convening networks, engaging supply chains, and amplifying voices across the music ecosystem through impactful campaigns.

Our partners in change

We work with all types of organisations in music, from large scale multinational business to small independents, all united by a shared goal to make music more sustainable. Our collaborators include:

Our impact so far

Sustainable touring and live events

From the Green Events Code of Practice to toolkits with Vision for Sustainable Events, we’ve helped festivals and tours take tangible steps toward sustainability.

Industry partnerships

Working with the Brit Awards, Live Nation’s Green Nation, and the Independent Music Companies Association to embed climate action into the heart of operations.

Inclusive and practical resources

We developed the No Climate Action Without Us toolkit to ensure accessibility and equity are built into every sustainability conversation, marking the first time this approach was introduced to the festival sector.